We’re excited to announce that the Hazel team is presenting our startup at TechCrunch Disrupt next month! Out of thousands of applicants, we were one of a handful chosen to present, and we couldn’t be more excited about the opportunity!
TechCrunch Disrupt has been the launching pad for such tech titans as Dropbox, Mint and Fitbit — and we’re excited to follow in their footsteps!
“I’m panicked about climate change. I get the science, I understand what’s happening around us–but government, businesses… no one is doing anything! I don’t understand how people think this is all magically just going to be OK!”
Sound familiar?
In the past year, we’ve talked to hundreds of you about climate change. What we’ve heard is, honestly, really depressing:
You’re worried about the future for you and your kids.
You’re avoiding the news because each climate story just gets worse and worse, and you feel powerless to fix it.
You’re anxious that you’re not doing everything you can do to help the future of the planet, but you don’t see solutions that can have a real impact.
You’re frustrated. Really, really frustrated, because our elected leaders and those leading the business community aren’t doing enough to protect our future.
We get it. We’re worried and frustrated too. So we’re taking action on climate change. We built Hazel to help solve it.
Hazel is a simple way for you to fight climate change by supporting leading carbon-removal projects around the world. We designed it to be easy and fun: No lengthy calculators that are too complicated to use. No need to become a part-time scientist to understand how to take action. Hazel makes it simple to make a positive impact on the climate.
Also, critically, Hazel is guilt free.
For years, companies that have sold carbon offsets to consumers have focused on personal guilt. They force you through some calculator that spits out a number to show you exactly how awful a human being you are (called your “carbon footprint”). Once you’ve calculated just how awful you are, they then use that figure as a bludgeon to guilt you into purchasing offsets from them to offset that amount of carbon. The entire focus is on making you feel as guilty and bad about yourself as possible, so they can then sell you a solution.
We think that’s awful.
Look, you’ve got enough in your life trying to make you feel bad. If you’ve come to Hazel to see how you can help solve climate change, you’re one of the good people! Why should we try to make you feel guilty about wanting to help? We don’t think that makes any sense. Instead, we designed Hazel to celebrate any amount of impact you have on the climate. Because if you use Hazel–at any level–you’re part of the solution, and you should feel great about playing a role in fixing our climate crisis!
We’re proud to announce that Hazel is now available on both the App Store and Google Play. In coming weeks, we’ll be adding new carbon-removal partners, additional features and a fun interactive experience as a reward for making an impact with Hazel. We’re excited to have you joining us on our journey towards having a giant climate impact.
We all have an enormous task in front of us to clean up the mess we’ve made, draw down global carbon levels and start reversing climate change. But, we at Hazel believe that there is still time to fix the climate before our world is irreparably changed. We know that if we all work together and do a small part, we can collectively have a massive impact.
We’re worried and frustrated about climate change too, but we cared enough to build Hazel. We hope you care enough to use it. Together, we can start reversing climate change.
We challenged you, the Arbor community, to eliminate the impact from as many tanks of gas as we could for Earth Day, and boy did you step up!
Here’s the final tally:
27% of our current user base participated (a new record!)
13 tanks of gas elimination were purchased (a new record!)
For a little context, 13 tanks is the equivalent of:
5,800 miles — the distance from our headquarters in Atlanta to Fairbanks Alaska (or 221 marathons!)
370 2-liter bottles of soda
Half a year of gas usage for the typical American
These purchases will remove the carbon emitted from burning this much gasoline from our atmosphere. It’s a small, but significant!, step in our community’s goal of helping to reverse climate change!
We couldn’t have hit this milestone without you–we’re incredibly grateful for your help and support. Let’s keep up the great work!
Today, the 412 Technology team is excited to announce that we have been invited to join the 2021 Greenhouse Accelerator program! This is significant news for us, and it validates the path we’re on to building an platform and community dedicated to helping reverse climate change.
Our organization joins an established group of innovative startups in the environmental and sustainability space. Based in Atlanta, GA, the Greenhouse Accelerator program provides networking, advice and investment to entrepreneurs and startups working in cleantech and sustainability. The core of the program is pairing startups with an “accompagneur”, Greenhouse’s name for mentor, drawn from the program’s diverse professional network who can kick start production, provide guidance and feedback and help with 412’s community impact.
We are incredibly fortunate to be able to take this next step with the Greenhouse. Our organization has spent time over the past few months getting to know their leadership and team. The opportunity to get formally paired with an accompagneur to refine our product means we’ll be able to have a swifter and more significant impact on the climate crisis.
For startups like us who become accepted into the program, the Greenhouse Accelerator’s services remain complimentary. If we continue to strengthen and formulate success, the program expects our organization to help other new and emerging cleantech startups with advice and consulting. We are thankful for this opportunity to work with Greenhouse Accelerator and excited to help build the overall sustainability ecosystem in Atlanta and the Southeast!
Please contact us at info@412technology.com to learn more about how we’ll participate in the Greenhouse Accelerator program. Interested in being an early user of Arbor? Sign up here to get the app.
